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Go-to-Market & Retail Growth

Strategy, advisory & execution for food,
beverage & consumer brands.

Strategy, advisory & execution for
food, beverage & consumer brands.

Get in touch

From idea to shelf

foodfwd builds for brands that scale.

Turning food ideas into market-ready brands. Backed by 12+ years of experience in food start-ups and venture building. Sharp strategy with hands-on execution.

Operator-led.

Built around speed, accountability and the full retail value chain – one partner from kick-off to first sell-out.

12+

years inside food, beverage and consumer brands

100+

Products successfully launched across DACH Retail

25.000+

FMCG POS activated across Grocery, Drugstore & Convenience

1

single end-to-end contact + on-demand bench of senior specialists.

Capabilities

Across the full retail value chain.

Multiple disciplines move a brand from market read to shelf performance. Engage where focused support is needed – or run the full value chain end to end.

01 Strategy & Insight

Consumer & Market Insights
Category Managment
Price Pack Architecture
Go-to-Market

02 Brand & Product

Shopper Marketing
Product Marketing
Packaging Design

Shopper Marketing
Product Marketing
Packaging Development & Design

03 Commercial & Retail

Commercial Lead / KAM
Retail & Trade Marketing
Channel Development
Customer Acquisition

01 Strategy & Insight

Consumer & Market Insights
Category Managment
Price Pack Architecture
Go-to-Market

02 Brand & Product

Shopper Marketing
Product Marketing
Packaging Design

03 Commercial & Retail

Commercial Lead / KAM
Retail & Trade Marketing
Channel Development
Customer Acquisition

Three ways of working

Flexible support, depending on where you are.

There are three ways to work together, each designed for a different level of involvement. Whether you need focused execution, senior commercial representation, or a long-term partner invested in the outcome, the model adapts to your stage.

01 Consulting
& Interim

01 Consulting & Interim

Strategy development, project work or fractional leadership

A defined scope or an interim seat inside the commercial team. Day rate or fixed fee, clear deliverables, firm timelines. Best when the brief is sharp and execution needs to start now.

02 Sales Partnership

Performance-based commercial representation.

foodfwd represents the brand in DACH retail on a commission model — listings, key account management, trade activation. Senior commercial firepower without the headcount.

03 Equity Partnership

Active shareholder with
'skin in the game'

For exceptional brands at an inflection point, foodfwd takes a stake in lieu of fees. Fully aligned upside, long-term partnership.

About

Hi! I am Sebastian.

Hi, I am Sebastian

I help start-ups, scale-ups, and challenger brands bring consumer products to market – with a focus on FMCG, CPG, Food & Beverages, and DACH retail.

With 12+ years of experience, I combine strategy with hands-on execution across go-to-market, retail marketing, key accounts, buyer pitches, and activation.

My work is built around accountability – from strategy and listing to launch, shelf placement, and first sell-out.

Helping ambitious consumer brands enter, grow,
and perform in retail.

I help start-ups, scale-ups, and challenger brands bring consumer products to market – with a focus on FMCG, CPG, Food & Beverages, and DACH retail.

With 12+ years of experience, I combine strategy with hands-on execution across go-to-market, retail marketing, key accounts, buyer pitches, and activation.

My work is built around accountability – from strategy and listing to launch, shelf placement, and first sell-out.

Helping ambitious
consumer brands enter, grow,
and perform in retail.

I help start-ups, scale-ups, and challenger brands bring consumer products to market
– with a focus on FMCG, CPG, Food & Beverages, and DACH retail.

With 12+ years of experience, I combine strategy with hands-on execution across
go-to-market, retail marketing, key accounts, buyer pitches, and activation.

My work is built around accountability
– from strategy and listing to launch, shelf placement, and first sell-out.

Helping ambitious
consumer brands enter,
grow, and perform in retail.

Get in touch